Which one do you use?
Leads are the name of the game for anyone who is building any sort of business, both offline and online so having a good lead generation process is crucial to the final success of your business.
Although not all leads are born equal, and not all lead generation processes are made equal. A low quality lead can cost you a lot more than it seems at first impression.
As an example, if the leads being generated aren’t properly qualified during the process of promoting, the company will have wasted money and time on disinterested and unqualified clients.
The advertising response rate plummets, and the corporation’s income decreases, which is a pattern that can ultimately produce disastrous results.
Generating leads could be a laborious endeavour. Offline lead generation process includes meeting prospects face to face in physical locations as well contacting them by telephone. Leads that are generated at trade shows and other events must be placed in a database and contacted with one by one.
The business may have to mail info to the prospects, which can also be a pricey activity. Such leads must be qualified, and then passed off to the firm’s sales office, where a sale will hopefully be made in the future.
Online Lead Generation Process More Straight Forward!
Online lead generation looks to be far more straightforward on the face of it, but if you are the owner of your own MLM or network marketing company, you know that simply isn’t so.
Instead of fishing in a sea looking for the right fish, you are fishing in a massive ocean of potential business partners, none of whom have heard of you, or your tiny business!
It takes cash and time to correctly launch any business, and the more money one can invest, the better, as this way staff can be hired with the aim of lead generation, and other activities that are critical to the company’s success.
Money must also be spent to advertise properly, as this is an avenue through which more leads can be created.
If you have built your attractive web site and you are following all the proven methods of success, like adding articles continually, answering e-mails swiftly, employing auto-responders and having a notable opt-in box, and you have built tons of back-links thru article submissions, blogs and social media sites, why on earth aren’t you making any cash?
If you’re like 97% of all online marketers at this point, you’ll probably be thinking of giving up and returning to the world of offline promoting.
You were good at it. But the people who were online before you are people that are far more qualified than you are!
So what to do? Buy leads?
Good luck with that. Even if you can find a credible company which will give you fresh, qualified leads, you’ll pay through the nose for them, whether you convert them to sales or not. Your profits are quickly sliding away and you cannot raise the cost of your product, because then no-one will be interested.
What you need is a trusty lead generation system that works, one that is straightforward to learn and one that keeps you in charge of the entire process.
Your lead starts with you and ends with you when you close a deal. You want a system that teaches you the very latest techniques of grabbing those targeted and qualified leads, and will keep you informed about the newest, innovative methods for getting you through the lead generation process easily, leaving you with more time to build and improve your business.
Would you like to know more about this lead generation process? Yes, then just click here.
Lead Generation Process – Online or Offline? by Bill Coton